Its time to brush up on your amharic, the national language of ethiopia, because the african nation has been named as the worlds best tourism destination for 2015. Ethiopias sustainable tourism master plan 20152025 tralac. Introduction tourism has become one of the leading industries in the world contributing 10% of global gdp and 6% of the worlds total export unwto, 2015. World bank concludes that ssa could be on the cusp of an economic takeoff, much like china was 30 years ago, and india was 20 years ago. Naturally, this makes it a top destination for travelers eager to explore unique local celebrations. Currently, etoa is composed of more than 220 individual tour and travel agency companies that are actively engaged in providing tour and tour operation related services. It is rich in cultural and historical importance, has an amazing diversity of birds and mammals.
Ethiopias fragile tourism industry at crucial juncture. A case study in bale mountain national parkbale zone. Upper rift valley introduction the tourism industry in ethiopia could be legitimately described as one that is still in its infancy. Tourism destination is a geographical region, political jurisdiction, or major attraction, which seeks to provide visitors with a range of satisfying to memorable visitation experiences bornhorst, 2010. Ethiopia travel we are ethiopian specialists, helping you discover this unique and important country in the horn of africa. Top tourist destinations in ethiopia one step 4ward. The council stated that during the period, the sector supported 2. The biggest issue by far when it comes to responsible tourism in ethiopia is the omo valley, a region that divides opinion when it comes to tourism. Opportunities and challenges of tourism development.
Tourism is a featured component of ethiopias poverty reduction strategy paper prsp, which aims to combat. The government is proving its commitment and willingness to develop tourism through a number of initiatives. You can even cheapen your experience by getting a discount code to cut costs on both flights and accommodation. Pdf south omo had been major tourist destination in ethiopia due its diverse cultural resources. Ethiopia is well known for being the cradle of african civilization. Ethiopias sustainable tourism master plan 20152025. The target population consisted of 152 international tourists who visited the four.
Tourist flows and its determinants in ethiopia edri. Ethiopia is like nowhere else on the planet, a beautiful country blessed with a peerless history, fabulous wildlife and some of africas most soulful peoples. Exercise a high degree of caution in ethiopia overall, d ue to possible civil unrest, threat of terrorist attack and violence. And it is the origin of one of lifes greatest pleasures coffee. Its a cross between a pack backers ultimate holiday and a history buffs shangrila. The marketing of tourism is an application of the marketing process to specific characteristics of the tourism industry. Easy to read, honest advice on responsible tourism in ethiopia to help you make sure your trip has a positive effect on the environment and local communities. Because of its advantage being the center of an ancient civilization, the area is endowed with huge historical and archeological. Tourists satisfaction in tourist destination a study of. Challenges of tourism destination development in the. Tourism is a featured component of ethiopia s poverty reduction strategy paper prsp, which. Challenges of tourism destination development in the amhara. Tourisms contribution to sustainable development geneva, palais des nations, salle xxvi, 1415 march 20 sisay getachew azage advisor to the state minister of culture and tourism, ethiopia ethiopias tourism. Its not spain, the us, or even telegraph travel readers favourite country new zealand, but ethiopia, according to the european council on tourism and.
Ethiopias resolve to fully implement its hospitality policies has also created more investment and job opportunities. Assessment of tourism marketing strategy in tourism. With our dedicated team and a network of local partners, we will help you plan a trip that matches your dreams, budget, and appetite for adventure. This study employed a crosssectional research design utilizing a quantitative research method to pursue the research objectives. Specifically, the stmp is guided by the following underlying principles. Attractions, facilities, and people as predictors article pdf available in tourism analysis 145.
Likewise, international tourism receipts earned by destinations worldwide have grown. Challenges and prospectus of ethiopian tourism industry tekabesintayehusheferahu lecturer in banking and finance department, jimma university, ethiopia. The historic route in ethiopian tourism development. Tourism is perishable as service production is fixed in time and space. People who visit the historic route are, of course, primarily interested in the countrys history and the unusual accomplishments of ethiopians over the millennia. Ethiopia scores highest tourism growth in the world embassy. Destination management organizations dmo are often the only advocates for a holistic tourism industry in a place. Ethiopia is the land of numerous tourist attractions. May 01, 2014 ethiopia s plans to boost the number of visiting tourists, and the entrepreneurs at the centre of the industrys growth efforts. Do not travel to border areas with sudan, eritrea, kenya, south sudan, somalia or the gambela and somali region.
An investigation of destination attributes and service. Ababa, is already the most important tourist destination. Sep 20, 2016 federal democratic republic of ethiopia. Ethiopia attractions, historical places, parks, wildlife.
The stmp adopts the ntdp vision for tourism in ethiopia and its specific objectives as the base guiding principles and uses an integrated model of tourism planning including destination competitiveness and sustainable tourism development approaches. It has some of the most spectacular scenery in africa. Ethiopia as a tourist destination, an exploration of. But nowadays, tourismheritage natural or cultural has. The general objective of this study was to examine tourist evaluation of the destination attributes and how these associate with tourists satisfaction in amhara region, ethiopia. The primary data was collected from 501 foreign tourists in the study area. So far, various studies attempted to study on impact of tourism on the economic growth, tourism as tools for promoting sustainability and tourism development has been done in ethiopia, and no study is conducted on assessment of marketing strategies for tourism promotion in ethiopia particularly in bmnpto the best ofthe. Ethiopia is named worlds best tourism destination ahead. Ethiopia scores highest tourism growth in the world. This article examines a little about what makes irreecha an unmissable celebration in. Do not travel to border areas with sudan, eritrea, kenya, south sudan, somalia. Ethiopia is a potential market source of revenue for local and foreign tourism industry products and services.
In 20, the government established the ethiopian tourism organisation eto mandated to boost tourism destination development and marketing, and enhance the. The negative image of ethiopia as a tourism destination is persistent. In this scenario, the key opportunities for the cbi to add value to the tourism value chain in ethiopia. Official pdf, 124 pages world bank documents world bank group. Challenges and prospectus of ethiopian tourism industry. Land of origins as you explore ethiopia, you will be put in touch with your own origins.
Ethiopia, the oldest independent nation in africa, has a heritage dating back to first century ad. One of the most interesting of those celebrated in the country is the irreecha festival. But nowadays, tourism heritage natural or cultural has. Strategic paths to competitiveness and job creation.
The target population consisted of 152 international tourists who visited. Moreover the poor marketing operation of ethiopian tourism authority and its delegates. Ethiopia will move you, inspire you, and be a journey that youll never forget. Ethiopia is a relatively small tourism destination worldwide, which gives the possibility to grow in terms of tourist arrivals. Ethiopia is named worlds best tourism destination ahead of. Its also retained a medieval feel through ancient christian rituals while showcasing the ancient obelisks and tombs of aksum. Ethiopia is a dream destination for those who crave a truly unforgettable experience and tourism in ethiopia is on the increase so there are flights from most major international airports. If youve ever wondered who first decided to bring trees inside to celebrate christmas, or where advent calendars come from, w. Ethiopia is endowed with unique landscape, paleontological, archeological, historical and living cultural tourism attractions. Harnessing tourism for growth and improved livelihoods 5 ssa tourism sectors must maintain competitiveness through. Improving the image of ethiopia in the world, contributing to a strong and attractive destination brand, and leading a consistent and coordinated effort to communicate and promote the different destinations and tourism products ethiopia has to offer, in collaboration with the private sector and the. Tourist, tourism, tourist satisfaction, destination image, satisfaction 1.
Traders from greece, rome, persia and egypt knew of the riches of what is now ethiopia, and by the first century ad, axum was the capital of a great empire. Challenges and future perspectives for tourism development. The crv might benefit from this, although the crv will most likely remain a niche market. Ethiopia attractions, historical places, parks, wildlife and. Ethiopia is the cradle of humanity, where we first walked on two legs. Tourism is one of the key industries driving the current change and tourism could be a transformative tool within this takeoff. Ethiopia s nearly ideal location on the african continent and its relative proximity to the. Nov 05, 2008 tourism in ethiopia has always involved features of ecotourism. Ethiopias tourism resources and development request pdf. In 20, the government established the ethiopian tourism organisation eto mandated to boost tourism destination development and. The tourism sector is now a major driver of the maldives economy with a direct contribution of 33% to the gdp excluding sectors linked to tourism the tourism sector contributes to more than 44% of total taxes more than 14,000 people directly employed in the resorts the tourism sector contributes with 80% of foreign exchange earnings 461,000. Here are her picks for earths most dynamic destinations.
But make no mistake, this is not merely a holiday destination. In this scenario, the key opportunities for the cbi to add value to the tourism value chain in ethio pia. A tourism destination aauetd addis ababa university. Christmas is coming, and with it its myriad traditions. Sustainable tourism master plan 20152025 20 sep 2016 ecas deputy executive secretary, giovanie biha, has handed over ethiopias tourism master plan to the countrys minister of tourism and culture, mrs.
In tourism marketing we focus on performance rather than a physical good, which can lead to problems of standardization and control. As the saying goes, we left our hearts in africa, and these are the top places you should consider visiting if planning a trip to africa. Youll see personalized ideas from other travelers like you. It is also the source of the blue nile, the great river whose power and fertility nurtured the origin of civilization itself. Ethiopias big plans to boost tourist numbers bbc news. Lastly, the so called destination competitiveness analysis of omerzel 2006 based on the views of tourists and tour operators is applied to assess the degree of attractiveness of ethiopia as a tourist destination relative to other african countries. Its not spain, the us, or even telegraph travel readers favourite country new zealand, but ethiopia. The historic route in ethiopian tourism development ashenafi tafesse university of gondar, ethiopia ashenafi. Opportunities and challenges of tourism development in.
Ethiopias nearly ideal location on the african continent and its relative proximity to the. Ethiopia experienced the highest tourism growth in the world, surpassing the global average growth rate of 3. Modernday ethiopia is many seemingly dissonant things. Ethiopias plans to boost the number of visiting tourists, and the entrepreneurs at the centre of the industrys growth efforts. Competitive analysis of ethiopias travel and tourism industry. In the simien mountains national park, a longestablished trekking destination, there are numerous options for exploring the local culture from local guides. A research conducted by theodros 2012 showed that, when we talk about development what comes into our minds are agricultural, industries, mining, etc. Apr 16, 2019 ethiopia experienced the highest tourism growth in the world, surpassing the global average growth rate of 3. Discover the best places to witness the wonder of volcanoes. Ethiopian tour operators association etoa is a professional association representing the legally registered tour operators in ethiopia.
The development of the various tourist destinations in the addis ababaupper rift valley corridor can be seen through the prism of a relaxed interpretation of the area cycle model figure 1. Abstract this study focuses on identifying the challenges and prospects of ethiopian tourism industry. Tourism is defined as it includes many geographic, economic, environmental. Looking into the future the views expressed are those of the author and do not necessarily reflect the views of unctad. Tourism vca ethiopia final report september 2018 9 as a result, ethiopia is lagging behind other east african destinations that have developed a more competitive tourism industry and attract higher numbers of international tourists. Culturally speaking, there are seven unesco world heritage sites here as well as the chance to look into a more. Culturally speaking, there are seven unesco world heritage sites here as well as the chance to look into a more recent. Assessment of tourism marketing strategy in tourism destination. Opportunity for investment in ethiopias hospitality. The quality of their tourism assets high standards in visitor accommodation ef. Jul 14, 2015 its time to brush up on your amharic, the national language of ethiopia, because the african nation has been named as the worlds best tourism destination for 2015. Ethiopia tourism everything about tourism in ethiopia. Ethiopia as a tourist destination, an exploration of swedish.
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